Reframing European Luxury: The Exclusivity of the Black American Brand Ambassador

From Willow Smith and Rihanna to Zoe Kravitz and Zendaya, the number of Black American women appointed as ambassadors of French and Italian historical couture brands has been growing since the 2010s. But surprisingly, predominantly African American women are selected to embody this European heritage all over the world while local French and Italian Black women are nowhere to be seen in these elitist spaces.