Temporada fulgor Photo Studio Luisita Exhibition
Malba opens “Temporada fulgor”, displaying the legacy of Photo Studio Luisita founded by the Colombian sisters Luisa Escarria (Cali, 1929 – Buenos Aires, 2019) and Chela Escarria (Cali, 1930), who visualised the history of the revue and popular culture in Buenos Aires.
The photos in the exhibit focus on the 1960s and the 1970s and illustrate how revue theater, a phenomenon in Argentine popular culture, has reflected the political, economic, social and cultural changes the country went through. At the same time the photos show the personal take and effect of mass distribution the sisters managed to generate in and with their studio.
Curated by Sofia Dourron in collaboration with Sol Miraglia, who heads the Photo Studio Luisita, the exhibit shows a selection of photos produced between 1964 and 1980 in which show spectacle is intertwined with the domesticity of the Escarrias’ home-studio on Corrientes Avenue. Iconic vedettes such as Ethel and Gogó Rojo, Mimí and Norma Pons, Nélida Lobato, Nélida Roca, Susana Giménez, Moria Casán, Marrone, Olmedo y Porcel have been portrayed.
The exhibit includes negatives, slides, collages and documents that shine a light on the process behind the creation of these photographs: from the original shot in the photo studio to the retouched end product on the poster, flyer or program handout. From the beginning till the end, entirely the work of the two sisters. Luisa with her gaze and Chela mastering the montage.
“The patriarchy of the revue spectacle merges with the familiarity of the matriarchy in the photo studio, the feathers and glitters with the domesticity of Luisita, the massive image reproduction with Luisa’s unique observation, body politics with Chela’s playful processes, and the showlights with the austerity of the space on Corrientes Avenue where the sisters’ decorative style created its own spectacle.”, explains the curator.