Black is Beautiful: The Emergence of Black Culture and Identity in the 60s and 70s

by National Museum of African American History and Culture


The phrase “black is beautiful” referred to a broad embrace of black culture and identity. It called for an appreciation of the black past as a worthy legacy, and it inspired cultural pride in contemporary black achievements.

In its philosophy, “Black is beautiful” focused also on emotional and psychological well-being. The movement affirmed natural hairstyles like the “Afro” and the variety of skin colors, hair textures, and physical characteristics found in the African American community.

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