Building a New “World Fashion”: Islamic Dress in the Twenty-First Century

by Heather Marie Akou


“This article critiques the concepts of “ethnic dress” and “world fashion” along with the common perception that there is only one world fashion system dominated by the West. A new framework—based on microcultures, cultures, and macrocultures—can allow us to recognize non-Western fashion systems that have a global reach. For example, Asian, African, and Islamic dress appeal to consumers in multiple nations and should not simply be considered “ethnic dress.” This article then goes on to analyze similarities between Islamic fashion websites as an example of a non-Western world fashion system.”

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