Color film was built for white people. Here’s what it did to dark skin.

by Vox

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The unfortunate history of racial bias in photography. For decades, the color film available to consumers was built for white people. The chemicals coating the film simply weren’t adequate to capture a diversity of darker skin tones. And the photo labs established in the 1940s and 50s even used an image of a white woman, called a Shirley card, to calibrate the colors for printing.

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Details

Creator:

Vox

Linked to:

Lorna Roth

Year:

2015

Language:

English

Tagged:

Beauty standards, Blackness and Beauty, Colorism, Photography, Skin tone