Episode 11: High Performance Hijabs with Arshiya Kherani, founder and CEO Sukoon Active

by Top Rank Podcast

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December 11th, 2017

On episode 11 of the Top Rank Podcast, “High Performance Hijabs,” co-hosts Isabel Flower and Marcel Rosa-Salas speak with Arshiya Kherani, founder and CEO Sukoon Active.

Sukoon is a New York-based apparel company that designs inclusive activewear for women. Kherani, an active runner, launched Sukoon in 2016 after years of going without high-quality workout clothing that aligned with her Muslim faith. Sukoon offers fuller coverage and looser-fitting exercise apparel and high performance hijabs for women across backgrounds, who desire athletic wear that is not tight or revealing.

From Nike to Dolce & Gabbana, global fashion brands have begun targeting the Islamic fashion consumer as their latest marketing opportunity, and some brands have started to offer modest clothing, head coverings, and special occasion wear for Muslim women. Yet, in a social climate that is rife with negative associations surrounding Islamic traditions, the recognition of Muslims as part of the American marketplace is as politically charged as it is practically necessary. Marcel and Isabel speak with Arshiya about her pursuit of inclusive marketing, the ups and downs of start-up entrepreneurship, and her experiences going toe-to-toe with Nike.

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