Gangnam-Style Plastic Surgery: The Science of Westernized Beauty in South Korea

by So Yeon Leem


New beauty ideals and particular types of plastic surgery beauty have emerged in South Korea from the early twenty-first century. By defining Gangnam-style plastic surgery as a hybrid of old Westernized beauty ideals and a new science of beauty with variations and contradictions, So Yeon Leem intends to twist the simplistic understanding of non-Western plastic surgery as an effort to resemble the white westerner’s body. the author also draws political implications from a case of monstrous Gangnam-style beauty made by excessive plastic surgery.

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