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Gangnam-Style Plastic Surgery: The Science of Westernized Beauty in South Korea

by So Yeon Leem

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New beauty ideals and particular types of plastic surgery beauty have emerged in South Korea from the early twenty-first century. By defining Gangnam-style plastic surgery as a hybrid of old Westernized beauty ideals and a new science of beauty with variations and contradictions, So Yeon Leem intends to twist the simplistic understanding of non-Western plastic surgery as an effort to resemble the white westerner’s body. the author also draws political implications from a case of monstrous Gangnam-style beauty made by excessive plastic surgery.

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