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“Haute (Ghetto) Mess”: Post-Racial Aesthetics and the Seduction of Blackness in High Fashion.”

by Brandi Thompson Summers

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This chapter analyzes the “Haute Mess” editorial in the March 2012 issue of Vogue Italia to demonstrate that “hyperblackness” does not only require the presentation of blackness in bodily form, but it can also reference symbolic renderings of blackness – without being named as such. Through my textual/image analysis, the piece foregrounds the value of diversity in the fashion industry and the structuring logic of race-neutrality in its presentation of blackness as style. I argue that race is both made and un-made in fashion on the one hand through the production/performance of difference, and on the other hand through the flattening of difference where difference generates cultural and economic value via consumption and celebration. Finally, I consider blackness as an aesthetic that can be attached to black bodies, but is also present in objects, performances, language, etc. I investigate the deployment of blackness as the result of a historically situated aesthetic formation.

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