How YouTube Made the Hijab Cool: Race, Gender, and Authority in the American Ummah

by Kayla Renée Wheeler


This study explores how fashion functions as a form of resistance for African- American Muslim women. Through analyzing hijab tutorials, outfit of the day videos, and advertisements, I argue that fashion provides African-American Muslim women a means to challenge the privileged position that Arab and South Asian Muslims often hold within Muslim communities, which they use to draw the boundaries of Muslim authenticity. Through their dress practices, African-American Muslim women create alternative modes of knowledge production and transmission, as well as new images of Muslim womanhood that are centered in Black expressive culture. This study contributes to the field of religious studies by exploring how everyday practices are important sites of resistance.

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