Indigenous Fashion Designer Reclaims Native Culture On The Runway | NowThis

by NowThis


In this Her Stories interview with Korina Emmerich, the designer and activist describes her experience growing up as a Native person in a white society. She shares how she came to love fashion, deciding at an early age that she was going to be an artist who used fashion as her medium.

Emmerich utilizes colors inspired by Native American pow wow regalia. One of the biggest points Emmerich likes to make as a designer is to talk about how designers can use Indigenous references in their work without being culturally appropriating: “I think it’s also important to think about how to use traditional Indigenous elements in modern-day fashion and keeping it modern,” she says.

Emmerich explains how when she first got started, she was hesitant to embrace her culture and Indigenous fashion into her design but it is now a huge part of what she does today.

Through her work, Korina Emmerich is empowering young Native women and providing representation for young Indigenous women in the modern fashion world.

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Korina Emmerich






Activism, Designers, Native American, North America

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