Meet Ginew, an Indigenous-Made Denim Line With a Traditional Twist

by Christian Allaire


Denim may not seem like a traditional element of indigenous design, but Erik Brodt and Amanda Bruegl’s line, Ginew, is here to prove that it can be. The two founders—who are a husband-wife duo based in Portland, Oregon—launched their unisex denim line in 2011. Their collection of jeans, jackets, vests, and more are all made in the United States; they call the vibe of their clothes “Native Americana,” fusing a workwear-inspired vibe with traditional motifs from their respective tribes (including Ojibwa, Oneida, and Mohican). “While many of our items may not appear ‘indigenous,’ there are elements which are deeply meaningful to us personally, and likewise meaningful in our respective communities,” said Brodt. “Our approach is a way for us to be who we are—contemporary American Indian people—while not necessarily adhering to the stereotypes of what indigenous clothing or design must be.”

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Christian Allaire

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Business, Designers, Indigenous, North America, US