Nazi Chic?: Fashioning Women in the Third Reich

by Irene Guenther


This book comprehensively examines German fashion from World War I through to the end of the Third Reich. It explores the failed attempt by the Nazi state to construct a female image that would mirror official gender policies, inculcate feelings of national pride, promote a German victory on the fashion runways of Europe and support a Nazi-controlled European fashion industry. Not only was fashion one of the country’s largest industries throughout the interwar period, but German women ranked among the most elegantly dressed in all of Europe. While exploding the cultural stereotype of the German woman as either a Brünhilde in uniform or a chubby farmers wife, the author reveals the often heated debates surrounding the issue of female image and clothing, as well as the ambiguous and contradictory relationship between official Nazi propaganda and the reality of women’s daily lives during this crucial period in German history.

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Irene Guenther






Anti-Semitism, Eugenics, Stereotypes

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