Orientalism in fashion
The Orient has been an ample source for new fashion throughout history. The Oriental look refers to Western dress that shows an Oriental taste. In his seminal work, Orientalism, Said criticized the intrinsic qualities of awareness, thought, and expression reflecting the academic and intellectual traditions of the West toward the East. This study analyzes and provides a contextual reading of the Oriental look found in Western dress. The analysis suggests that Oriental look reflects the arbitrary awareness of the Oriental beauty by the West and Orientalism in fashion is the Western aesthetic tradition toward the East.