Re-Orienting Fashion: The Globalization of Asian Dress
From indigenous Batak weavers to Hong Kong designers, and from Indonesian businesswomen’s power suits to Korean feminists’ national costume, this book explores the sartorial interface of East and West. The globalization of Asian dress needs to be understood as part of an ongoing Orientalism that construes Asia as a feminine Other to the masculine West. The conventional Orientalist definition of fashion as an exclusively Western phenomenon has proved self-fulfilling in both East and West so that the conceptual boundary between the two is continually reasserted by design. Paying close attention to Asians’ decisions about what clothing to make, sell, buy, and wear, the case studies in this book challenge Orientalist stereotypes of Asian style as passive and traditional and highlight how these actions are often made invisible by global cultural, rhetorical, and material practices that feminize Asia and the fashion world.