Seeing Beauty, Sensing Race in Transnational Indonesia

by L. Ayu Saraswati

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In Indonesia, light skin color has been desirable throughout recorded history. Seeing Beauty, Sensing Race explores Indonesia’s changing beauty ideals and traces them to a number of influences: first to ninth-century India and some of the oldest surviving Indonesian literary works; then, a thousand years later, to the impact of Dutch colonialism and the wartime occupation of Japan; and finally, in the post-colonial period, to the popularity of American culture. The book shows how the transnational circulation of people, images, and ideas have shaped and shifted discourses and hierarchies of race, gender, skin color, and beauty in Indonesia. The author employs “affect” theories and feminist cultural studies as a lens through which to analyze a vast range of materials, including the poem Ramayana, archival materials, magazine advertisements, commercial products, and numerous interviews with Indonesian women.

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