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The Evolution Of: Tracksuits – How UK Grime Transformed The Sportswear Classic

by Ruhi Parmar Amin

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“Grime originates from Black culture and is a form of complete self expression. Made in the streets, for the streets, it emanated out of a desire and need for the young marginalised black community to speak about their experiences. A quintessential component within grime music is the strong jab it makes towards the British class system and its inherent injustice towards the less privileged citizens of the UK. This is why grime has a reputation as being fairly aggressive and political (check out ‘Question Time’ by Dave from his latest album Game Over)—but also what led to its undoubted success. Grime swept over Great Britain faster than a rain shower on an October afternoon and then further amassed millions of followers worldwide. The demographic that it attracts ranges from children as young as 10 to adults in their mid 30s—a target market for sportswear brands.”

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Details

Creator:

Ruhi Parmar Amin

Linked to:

INDIE Mag

Year:

2019

Language:

English

Tagged:

Black style, Music