Why Some Black Founders Are Uneasy About Fashion’s Diversity Initiatives

by Sheena Butler-Young & Chantal Fernandez


The events of the past year have left many Black designers in a sometimes uncomfortable position. Designers and other creatives who had little chance of landing a meeting with major brands and retailers are now mulling a stream of new opportunities with Nordstrom, Macy’s, Sephora and other companies that have pledged to support Black-owned businesses and talent. The 15 Percent Pledge organisation, founded by designer Aurora James, said that as a result of its efforts, 385 Black-owned brands signed on with major retailers since it launched last June.

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