Luxury Journal logo: Gold background with white text

 

Editor: Thomaï Serdari, Adjunct Professor, Leonard N. Stern School of Business, New York University, USA

Email: tserdari@stern.nyu.edu

The last two years felt like an accelerated course in social dynamics. From Gucci’s deeply offensive sweater with the pronounced red lip to Prada’s overt blackface merchandise to Dolce & Gabbana’s scandalous ad and Versace’s geopolitical “faux-pas” in China, the luxury industry has had quite a few missteps that prove how deeply inequitable and wrong its structure is. If similar incidents had previously gone unnoticed, the democratization of fashion and luxury from the early 1990s on highlighted a simple fact: the masses may initially tolerate imagery, attitudes, and actions that are associated with the old guard of the luxury professions but will question their purchases when the realize that they are talked down to, objectified by, or excluded from the core of an industry that has developed alongside the Western canon and been supported by gender-specific narratives and structures.

However, the inner structure of the luxury market came to light during the COVID19 pandemic. In a time when global commerce had to grapple with its own inefficiencies, the market has been asked to address the social movements that protest racism and racially motivated violence against BIPOC. These developments have clarified a resonant message. It is time for change. 

Popular perception holds the concept of timelessness as one of the fundamental elements of luxury. Timelessness evolves through subtle change and cohesive narratives. Today, the industry is in need for more than a subtle change if diversity and inclusion are to be addressed productively. Therefore, this issue welcomes cross-disciplinary perspectives on how diversity and inclusion can be implemented in the luxury industry. This may include discussions on products, brands, spaces, human relations, corporate structures etc. We invite submissions with quantitative, qualitative, case studies, or alternative methodologies from a variety of fields to at least begin questioning the path forward.

Potential Research Projects

  • Brand Activism
  • Bi-cultural design
  • Creativity process (product, brand, retail and retail architecture)
  • Crisis management
  • Co-creation (existing brand x new cultural voices)
  • Entrepreneurship (especially by BIPOC)
  • Humanities in luxury
  • Nongendered creativity
  • Talent Acquisition
  • Talent Education and Development
  • Open to additional subtopics or themes

SUBMISSIONS DUE:

The last date for papers submission is October 15, 2021 

Submission procedures:

Manuscripts should be original, unpublished, and not currently under consideration for publication elsewhere. All submissions must follow the instructions to authors that can be found on the journal homepage 

Inquiries should be sent directly to the editor at tserdari@stern.nyu.edu

Office hours: To discuss your idea with me (OPTIONAL)

Join Zoom Meeting

https://nyu.zoom.us/j/94323254448

July 8   11 am-12pm EDT

July 29 1pm -2 pm EDT

August 19 1 pm- 2 pm EDT

Leonard N. Stern School of Business

New York University - Luxury Journal

Primary Contact:  tserdari@stern.nyu.edu

Due date:  10/15/2021

More info:  https://www.tandfonline.com/action/authorSubmission?show=instructions&journalCode=rflu20