A cloth with complex political semiotics, the Palestinian keffiyeh (sometimes written “kufiya” or “hattah”) is a square-shaped, white cotton scarf woven with a typically black houndstooth pattern. It is primarily worn by the people of Palestine and those who stand in solidarity with the Palestinians against the illegal occupation by Israel.

The Sumerian priests of Mesopotamia (3100 BCE) wore the scarf to distinguish their high class in society. Prior to the 1930s, the keffiyeh was worn by traveling Bedouin tribes and Palestinian farmers year-round as protection against the elements.

The politicized history of the keffiyeh can be dated back to The Arab Revolt in Palestine (1936-1939). When the occupation of Palestine proceeded under the British Mandate, guerilla forces adopted the scarf, wrapping it around the face to avoid identification and arrest. When the keffiyeh was banned as a result, all Palestinians wore the scarf as a tactic to allow resistance forces to move through communities safely.

The keffiyeh as a symbol of Palestinian solidarity was cemented in the 1960s. Former President of Palestine Yasser Arafat became an icon with his distinct style of donning the cloth in every public appearance. In the 1970s, iconic photographs of Leila Khaled, member of the Popular Front for the Liberation of Palestine (PFLP), showed her wearing the keffiyeh in a headscarf style, marking the rise in popularity of the scarf among Palestinian women as a symbol of unity.

Echoing the solidarity of The Arab Revolt, the keffiyeh was worn as a sign of allegiance and to conceal the face during the First Intifada (1987) and Second Intifada (2000). Youths would wear the scarf around the neck, a shift largely influenced by the fact that a full-face covering would make one a possible target for Zionist soldiers.

Pushed out by sanctions and knockoffs coming from China, only one factory producing Palestinian keffiyehs still exists. The sole remaining factory is Hirbawi® in Hebron.



Appropriation and Influence

Karlie Kloss posing at the end of the Victorias Secret fashion show runway in Native American inspired underwear and a long trailing feather headdress

Dunkin’ Donuts Ad, 2007

Rachael Ray sported a keffiyeh around the neck in a Dunkin’ Donuts commercial, which sparked outrage in the U.S. right-wing. This led to a campaign proposing a boycott of the brand. Due to the pressure of anti-Palestinian sentiments and fear of a boycott, Dunkin’ Donuts retracted their ad. By doing so, the brand bought into the “terrorism” narrative surrounding the liberation struggle.

Image: Still image from the Dunkin’ Donuts ad (now deleted), 2007. View Larger

Pharrell on the cover of Elle UK wearing a Native American style feather headdress

Urban Outfitters “Anti-War Woven Scarf,” 2007

The fast fashion retailer released an inauthentic keffiyeh marketed as an “anti-war woven scarf” (likely due to its prevalence at anti-war protests in the U.S.). This angered Zionist communities and Palestinians alike, causing the brand to pull the product.

Image: Screenshot from Urban Outfitters website. View Larger

Image of Kesha at a performance wearing a bejeweled Native American inspired feather headdress

Cecilie Copenhagen

The Danish brand released a collection of looks in A/W 2019 featuring the keffiyeh print in different colours. Utilizing the print as an aesthetic feature and ignoring the heavy political significance of the garment serves to trivialize the Palestinian cause. A viral tweet in June of 2020 revealed the label had been profiting off the Palestinian keffiyeh without credit or acknowledgement since 2012. The brand also has no statement regarding their views on the Palestinian liberation struggle.

Image: Model in one of Cecilie Copenhagen’s designs featuring the keffiyeh, 2019. View Larger.

Model Carolin de Maigret walking down the runway in a white outfit and large white feathered headdress

Vogue, 1965

A model was depicted in a Branell silk dress and Halston scarf both featuring keffiyeh patterns. This is an early example of the commodification of Palestinian pain and struggle.

Image: Model in Vogue wearing Barnell dress and Halston scarf, 1965. View Larger.

Model Carolin de Maigret walking down the runway in a white outfit and large white feathered headdress

World Keffiyeh Day, May 11th

Every May 11th is World Keffiyeh Day, a day where people globally are encouraged to wear their (authentic) keffiyehs as an act of solidarity and remembrance of the Nakba Day (May 15th). People are also encouraged to spread information and raise awareness about the occupation of Palestine and actions that can be taken to help the cause.

Image: World Keffiyeh Day poster. View Larger.

Model Carolin de Maigret walking down the runway in a white outfit and large white feathered headdress

3ali El Kofia, 2013

Gaza singer Mohammed Assaf performed 3ali El Kofia (On the Keffiyeh) on Arab Idol. This is one among many Palestinian nationalistic songs that reference the scarf.

Image: Mohammed Assaf performs on Arab Idol. View the performance.


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Kawar, Widad, and Sibba Einarsdóttir. “Arab Men’s Dress in the Eastern Mediterranean.” In Berg Encyclopedia of World Dress and Fashion: Central and Southwest Asia, edited by Gillian Vogelsang-Eastwood, 170–172. Oxford: Berg Publishers, 2010. doi: 10.2752/BEWDF/EDch5029.

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