Actually Curious is a card game that brings people closer together, using the science and psychology of emotional connection to teach tools of active listening and empathy. The game was created in 2018, by Curiosity Lab, a marketing company built on the idea that we can make a real difference in the world by accelerating demand within the purpose economy.

We drew references from psychologists, journalists, crisis negotiators, game developers, our parents, and our friends, and came up with a game that is teaching us the tools of having conversations with empathy. Playing a fun and competitive card game is a sneakily effective way of disarming the defenses and getting into important topics.

At Curiosity Lab, we live our values by creating products, experiences, and content that change important narratives, and by working with values-aligned individuals, non-profits and businesses through workshops and partnerships, to help build hyper-engaged communities around our shared values.

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